Direct Mail

Medium Specifics:

• Direct mail is an intrusive medium.
• Many people may opt not to read it, unless there are compelling reasons to do so.
• It is writing that makes it compelling.
• This is selling at its best and it demands writing at it’s best!
• The results are palpable. At the end of the day, you know what pulled, what did not.
• This kind of writing requires the writer to take the reader through the entire cycle of – Attention, Interest, Desire and Action.

My attitude to writing Direct Mail Copy:

In direct mails, each part of the selling strategy needs to perform at its peak.

The attention getter is the most important aspect. If the bait is not good enough, the letter will not be read. Prospect Lost.

The first few lines have to generate the reader’s interest.

The next few lines have to evoke desire.

The closing must provoke the response.

The letter in its entirety should be memorable and personal.

It has to follow tradition. Letter writing is as old as written communication – almost.

So it must meet the readers’ expectation of what a letter should be.

I have studied this. I have researched means and methods to meet these expectations. And I have created scores of direct mail letters that work.

So if you want direct mailers that directly increase your top line, just write to me.

I’ll do the rest.

Fill in the RFP. Click here!

Directly. Now.